Digital services can be payed for in a number of different ways. In this blog post you’ll find out what to expect as far as pricing structures go from an seo and ppc agency. You’ll also find out what you should avoid when shopping around for seo services for your business.
SEO Payment Structures
A La Carte SEO Services
Do you need link analysis or keyword research done for your website? Maybe you want a competitor analysis or a set of links building done. If you want something done just one time, then you need a contract service from your seo company. Think of it like an a la carte menu and you’re getting just what you need for your site. This is a great way to test the waters with a new seo company and see if you enjoy working with them.
Monthly SEO Packages
When you sign up for a monthly seo package for a set period of time you can count on your seo company to get a set amount of work done for your website every month. Often times this includes on page optimization, link building, press release distribution, and many other seo tactics. Every company has a different way of doing things, so talk to them and find out what’s in their package. It always pays to know what you’re getting.
SEO & PPC Consultation Services
Do you want to do the work on your site, but really have no idea what you should do. Maybe you want to set up your own ppc campaign. You can speak to an seo consultant and they’ll give you a plan of action to help improve your rank and website traffic. You can also talk to them about your ppc campaign. Don’t expect to find out how to pull the rabbit out of the hat though. Like any other profession, they’re things in the industry that people keep to themselves.
Percentage of PPC Budget
In most cases, you pay 10% to 15% of your ppc budget as a fee to your ppc manager. If your budget is $1,500, then you may $150 or up to manage your ppc campaign.
Watch Out for These SEO/ PPC No Nos
I Guarantee It
Nope, forget about this one. No one guarantee that they can put you in the #1 spot for a keyword. While they’re are many things that your seo professional can do, they’re still many things that are simply out of their control. SEO takes time and the best thing to expect is a steady incline to the first page of Google. You may end up in the #1 position, but then again you may end up in the #3 position. That’s just the way it is. Your seo provider does not own Google, nor should you expect them to give you instant results. They don’t have a magic wand, so don’t ask for a guarantee. No one can truthfully give you one. This is also the same for pay per click. You have competition to work against and every campaign is different. No one can guarantee a certain amount of leads from a ppc campaign. They can do the research and work hard to get your ad in front of people’s faces.
Rock Bottom Prices
You better pray that no one offers to do your seo or ppc for $50 a month. That’s just not something you want for your website or your business. Realistically, they couldn’t even buy you enough links to make it worth it for the both of you. Don’t be afraid to pay for quality. Remember, you’re going to generate leads from your websites, so be willing to pay for them. The lifetime value of your customer is worth the cost you pay, so don’t cheap out on it.